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Designing a Content Workflow: Writing Years of Experience into Skills to Sustainably Run 4 Xiaohongshu Accounts

4 accountsXiaohongshu accounts run continuously
6 imagesSupporting cover images per note
Less than 10%Proportion of first drafts the author usually revises
01

What this case covers

Jian Ge distills design experience, account personas, and product materials into a knowledge base and Skills to support content production for four Xiaohongshu accounts. The article shows the collaboration process from topic selection and cover design to publishing, and which judgments are still made by the author.

02

Questions it answers

  1. Why is someone else's Skill not useful when you take it?
  2. How can different platforms maintain their own personas?
  3. How does product knowledge influence content topic selection?
  4. After the first draft comes out, what does the human mainly revise?
  5. What signals indicate that the standards need updating?
03

Our observations

  1. Only after personal experience is written clearly can it become a production standard that can be repeatedly invoked.
  2. The proportion of manual revisions comes from a specific workflow and cannot be generalized into a universal efficiency promise.
04

From the author

The structure can be copied, but tacit knowledge cannot.
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