What this case covers
The author, Ze Shao, is starting a business in Shenzhen and encountered original video sales on WeChat Channels for the first time, joining the AI video sales voyage project. The article reviews product selection research, follower growth, original video production, and early order generation methods in the politics, history, and social science book niche.
Questions it answers
- Why choose the politics, history, and social science book niche?
- How can newcomers gain enough followers to reach 1,000 through content?
- How to quickly produce original videos with AI?
- How to guide orders before reaching 1,000 followers?
- How to handle the platform's on-camera person verification?
Our observations
- The book niche's high commissions and low return rates are more suitable for newcomers to start.
- Highly interactive broad-traffic videos can launch an account, but the account must be retrained back to the niche's tags.
- Early storefront plus comment guidance can bypass the shopping-cart threshold to complete sales.
From the author
Doing self-media and e-commerce projects is often about volume and playing the odds. When I first came to Shengcai, Teacher Jizhong said something that left a deep impression on me: when you want to start a project, first insist on posting 100 items before saying anything else.