What this case covers
San Jin had six years of Xiaohongshu operations experience and first encountered AI in 2023. After returning to it in 2025, they built a Xiaohongshu content creator, guides, a community and enterprise workspaces. The article covers getting started, reducing anxiety, finding use cases and four levels of monetization.
Questions it answers
- What should a complete AI beginner do first?
- Why do beginners become anxious about AI?
- How can you find AI use cases for your own work?
- What information should you give AI in a conversation?
- What are the different levels of making money with AI?
Our observations
- The lasting asset in this approach is the knowledge base, rather than any particular tool.
- Enterprise customers pay for proven implementation experience, not simply the ability to use AI.
- One-to-one services can bring in the first revenue, but have a clear ceiling and are difficult to scale.
From the author
The ceiling of a tool is not the tool itself, but the boundaries of the user's understanding.