What this case covers
The author, Dadong, has used AI deeply for half a year and runs a vertical small WeChat public account with few followers. The article reviews how an online English teacher found the author, moving from free Q&A to multiple paid consultations and completed delivery.
Questions it answers
- How did the client find the author through the public account?
- How were real needs identified from tool questions?
- How was a single AI consulting service designed and delivered?
- Why did the client make repeat purchases?
- What role did AI play during the consulting process?
Our observations
- Low-readership vertical content can still bring high-intent clients.
- Needs analysis determines delivery value more than tool demonstrations.
- Timely Q&A and proactive planning together drove repeat purchases.
From the author
The four words 'sorting out needs' used to feel like just preparation before a consultation, but now I treat it as: the real core product of AI consulting