What this case covers
Yiwen discovered from Xiaohongshu comments the difficulty teachers had in making class schedule wallpapers, used Codex to build a mini program, and met the user demand from existing cultural and creative products. The article reviews feature trade-offs, validation with unfamiliar users, and the first ad revenue; this is not yet a mature revenue model.
Questions it answers
- How can real product needs be discovered from comments?
- Why give up photo recognition of class schedules?
- Which core features were retained in the first version?
- How can it be verified that unfamiliar users are willing to use it?
- How does the mini program work with existing cultural and creative products?
Our observations
- Demand brought by existing content is an important source of the first users.
- The first yuan verified the transaction path and cannot be used to estimate stable income.
From the author
Building it first, launching it first, and letting real users use it first is more important than thinking through every feature perfectly.