What this case covers
A 60-year-old author participated in Shengcai Voyage for the third time, joined an AI product (WeChat Mini Program project), switched from parenting to a breathing exercise tool, and went through the full process of filing, review, launch, ban recovery, and iteration.
Questions it answers
- Why give up the parenting direction?
- How was demand for breathing exercises validated?
- How to adjust after filing got stuck?
- How to restore launch after being banned?
- What was iterated in the second version?
Our observations
- Individual entity qualifications are a hard constraint that must be confirmed before choosing a topic.
- The ban and recovery after launch instead drove improvement of risk warnings.
- Display differences across phones are a real experience issue that is easily overlooked.
From the author
Topic selection cannot rely only on interest; it depends on real demand and on whether you have accumulated relevant experience.