What this case covers
An architectural designer reviews a year of Bilibili product video practice and uses Codex to iterate collection and production tools, increasing video output from one per two weeks to one per hour.
Questions it answers
- Where did Bilibili product video production initially get stuck?
- How does the collection module structure product information?
- Why is the production module split into fully automatic and semi-automatic?
- How to describe boundaries and acceptance to Codex?
- How to move toward Agentization next?
Our observations
- Efficiency gains come from breaking down modules clearly, not from letting AI do everything.
- Structured product assets have more reuse value than simply downloading materials.
- The prerequisite for continuously iterating tools is first understanding your own real workflow.
From the author
The so-called content factory is not about making a button and then letting AI automatically complete everything from start to finish.