What this case covers
The author has a background in Bilibili product sales and content training, and this year shifted to AI self-media. The article reviews the first corporate AI real-person sales short-video delivery and discusses the trade-offs in order direction and batching.
Questions it answers
- Why did the first AI sales video lose money?
- Why didn't the brand accept AI-generated scripts directly?
- Which steps are the bottlenecks in AI real-person video production?
- What was the reason for declining the 200-video bundle order?
- Should AI video orders pursue volume or price?
Our observations
- If the per-video cost of low-price batch orders can't be reduced, scale only amplifies losses.
- Content confirmed by the client early on may still be overturned later; revision boundaries need to be agreed in advance.
- Pure delivery providers are squeezed between brand price pressure and tool costs; profit depends on systematizing the process.
From the author
200 videos looks like volume, but if you can't push the per-video cost below half the quote, 200 videos means 200 losses.